Strategy

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat”

Sun Tzu – The Art of War

Strategy is one of the easiest things to conceptualise in SEO; plan and implement steps which drive greater visibility through relevant search results. However, actually getting it right takes time, experience and a lot of careful decision making.

Here, covering topics from SEO to marketing and business more broadly, our writers cover strategy related topics which we hope will help you develop your strategic thinking.

Our Latest Strategy Articles

How to Stop Being a Perfectionist for Better Results

It’s the shortcoming that you’re most likely to be proud of, but can really hinder what you achieve. Learn to fight perfectionism.

Chaos Theory and SEO – Harness Your Misunderstanding

Accepting the limits of our own understanding can help us better position ourselves in the long term. Here’s how.

The Tropes of SEO – Improve Your Communication

By creating consistent and recognised narratives, we can help SEO become more widely understood by marketing generalists.

What is SEO Strategy?

In simple terms, successful SEO strategy means having a wider plan behind the work you’re carrying out and using it to drive better business outcomes. As SEO professionals we can always look at a site and find things that need doing. Strategy is about identifying which of these will take the business in the direction it needs to go.

Strategic thinkers realise that our job is not simply to spot and fix “big” and “small” SEO issues, and that some assumptions we make as specialists may not align with wider business needs. They realise that SEO activities are levers which we pull to ladder into broad goals, and that better performance always trumps best practice. All strategy articles on this site are written to help us link our activities with wider objectives better.


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Or Take a Look Through Our Top Posts

How chaos theory can improve your SEO understanding

By getting to know Google as a chaotic and complex system, we can cut down on false promises and renew the faith we have in SEO.

SEO tropes – communicate better with storytelling

Hit with content writer’s block? You can use insights from what you’ve already created in order to come up with ultra-relevant new ideas.

Finding unknown 404s easily on Google Analytics

Find external links to 404 pages on your site which are driving traffic with this quick clean-up exercise. Get more value from your backlinks.

How to stop being a perfectionist & do better work

Why foregoing our very best effort can be such a challenge, and some actionable steps for getting around this limiting trait.

Behind the Site

I’m Jack Telford, an Owned Strategy Director at Publicis Media. I’ve been in the SEO industry for the last 6 years and love the collaborative nature of the space. This site is my little contribution to the community.

Got any Good Ideas?

Always looking for new contributors to the site – and for feedback too. Feel free to get in touch if you’re interested in writing or have anything to share.

jack.et@hotmail.co.uk

London, SW4 (or I will be again after lockdown)

About 100 SEO Ideas

The place to explore quick, easily digestible SEO and wider marketing tips and techniques. Sharing knowledge from professionals across the field, we aim to help each other achieve greater success.

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